Design: Dimitri Riffel
With Dero, product designer Dimitri Riffel has developed a very flat wall-mounted HPL coat rack which, when folded, is not recognizable as such, instead giving the effect of a decorative wall border. Hence the name Dero, part of the German word for coat rack – 'Garderobe' – and thus representing a concealed coat rack. Several Dero coat racks can be mounted together to form a visually continuous line.
Dimitri Riffel (born in 1982) completed his education with a summa cum laude bachelor degree from the Faculty of Industrial Design at Magdeburg-Stendal University that was preceded by an apprenticeship as a carpenter, which he passed with honors in four different fields of examination. After that he obtained his final degree as a Master of Fine Arts in the field of product design with a focus on sustainable product culture. While still attending university, Dimitri Riffel gathered professional experience working as an interior designer for a yacht design studio. He also worked as a freelance designer within the areas of sinterior design, product design as well as visual communication. Dimitri Riffel received the “Red Dot: Best of the Best 2017” design award for his minimalist interpretation of aluminum coat hooks, called “Más”, the highest category of a design competition that is only awarded to the best products in each category. Furthermore, the flip top table "FX table" by Dimitri Riffel won an award in the "Red Dot Award: Product Design 2019" for its outstanding design quality.